The Fresh Basket
The Fresh Basket, a neighborhood supermarket in Nungambakkam, wanted an inviting and efficient layout to showcase a wide variety of groceries, fresh produce, and specialty goods. Inspace was engaged to design custom fixtures and optimize store flow, enhancing both product visibility and the overall shopping experience.
Client
The Fresh Basket
Category
Super Market
Location
Nungambakkam, Chennai
Inspace's Solution
The store's design seamlessly combines functionality and aesthetics with modular metal-and-wood shelving, offering sturdy racks that blend industrial durability with a warm, inviting finish. Vintage-style produce display carts serve as a striking centerpiece, drawing immediate attention to fresh fruits and seasonal offerings. A compact aisle configuration ensures smooth customer navigation while maximizing product display efficiency. Complementing these elements, neutral flooring and statement lighting fixtures create a bright, modern ambiance that reinforces the store’s fresh and premium positioning.
Outcomes
The Fresh Basket offers an enhanced customer journey with well-defined aisles that guide shoppers seamlessly, making it easy to discover both new items and everyday essentials. The store’s identity is reinforced through a blend of rustic wooden accents and polished metal shelves, conveying a sense of quality and warmth that sets it apart from conventional supermarkets. Additionally, a flexible store layout, featuring modular shelving, allows for quick reconfigurations to accommodate seasonal promotions or expanded product lines, ensuring adaptability and continuous growth.
